TTC
between stations
The Toronto Transit Commission was looking for some brand love from Gen Z.
Because let’s face it, everyone hates the TTC. Especially Gen Zs.
But you know what else they hate? Dating apps. In 2023, 79% of Gen Z deleted them in favour of meeting the old fashioned way.
So, we helped connect real Torontonians offline and in person on the TTC.
EP 1: Valentine’s Love Train
dates teaser interviews
Because let’s face it, everyone hates the TTC. Especially Gen Zs.
But you know what else they hate? Dating apps. In 2023, 79% of Gen Z deleted them in favour of meeting the old fashioned way.
So, we helped connect real Torontonians offline and in person on the TTC.
EP 1: Valentine’s Love Train
EP 2: City of Love
interviews
teaser
dates
EP 3 & 4: Coming soon...
Love the series? Play the TTC Connection Game at home with the official card deck release.
CREDITS
Love the series? Play the TTC Connection Game at home with the official card deck release.
CREDITS
CREATIVE DIRECTION
Susie Lee
CONTENT MANAGMENT
Taylor Stone
CONTENT CREATOR
Erik Jorgenson
COPY
Darya Nikol
ART DIRECTION
Ted Nguyen
Susie Lee
CONTENT MANAGMENT
Taylor Stone
CONTENT CREATOR
Erik Jorgenson
COPY
Darya Nikol
ART DIRECTION
Ted Nguyen